健康中国背景下淮南市健身俱乐部会员消费行为特征的调查与研究  

Consumption Behavior Characteristics of Huainan Fitness Club Members under the Background of Healthy China

作　　者：戴鹏 阮宜杰 DAI Peng;RUAN Yi-jie(School of P.E.,Huainan Normal University,Huainan 232038,Anhui)

机构地区：[1]淮南师范学院体育学院,安徽淮南232038

出　　处：《陇东学院学报》2021年第5期116-119,共4页Journal of Longdong University

基　　金：2019年安徽省人文社会科学研究重点项目(SK2019A0568);2019年安徽省质量工程一般项目(2019jyxm0370)。

摘　　要：采用问卷调查、数理统计等方法,对淮南市健身俱乐部会员体育消费行为特征进行了较为深层次的调查,分析淮南市健身俱乐部会员体育消费的现状及影响因素。基于此,结合健康中国的时代背景,提出了提升健身俱乐部经营方面的基本对策,希望为促进该地区体育产业的快速发展提供重要的理论参考。With the methods of questionnaire survey and mathematical statistics,this paper makes a deep investigation on the characteristics of sports consumption behavior of members of fitness clubs in Huainan City,and analyzes the current situation and influencing factors of sports consumption of members of fitness clubs in Huainan.Based on this,combined with the view of healthy China,this paper puts forward the basic countermeasures to improve the management of fitness clubs,hoping to provide important theoretical reference for promoting the rapid development of sports industry in this region.

关 键 词：健康中国 淮南市 会员 消费行为 

分 类 号：G807[文化科学—体育训练]