基于新媒体平台的科技期刊直播效果研究  

Live broadcast effect of scientific journals based on new media platform

作　　者：李娜[1] 刘洋[1] 赵娜[1] 李玉乐[1] 董哲 LI Na;LIU Yang;ZHAO Na;LI Yule;DONG Zhe(Medical Journal of Peking Union Medical College Hospital,No.1,Shuai Fu Garden,Wangfujing,Dongcheng District,100730,Beijing,China)

机构地区：[1]北京协和医院《协和医学杂志》编辑部,北京100730

出　　处：《编辑学报》2021年第3期318-321,326,共5页Acta Editologica

基　　金：中国科技期刊卓越行动计划选育高水平办刊人才子项目—青年人才支持项目(2020ZZ111086,2020ZZ111087)。

摘　　要：信息技术的快速发展,以及新型冠状病毒肺炎疫情的全球蔓延,促使直播成为知识传播的必然趋势。科技期刊作为知识传播的重要媒介,仅通过纸媒及文字/图片形式呈现内容已无法实现对知识的高效传播。《协和医学杂志》通过探索和实践证明,基于新媒体平台进行学术或科普内容直播,能够为拓宽科技期刊传播途径提供新的可能,并将对提升期刊影响力产生不可低估的作用。With the rapid development of information technology and the global spread of coronavirus disease 2019,live broadcast has become an inevitable trend of knowledge transmission.As an important medium of knowledge dissemination,scientific journals can not realize the efficient dissemination of knowledge only through text or picture form.Through exploration and practice,wefind that live broadcast of academic or popular science based on new media platform can broaden the dissemination of scientific journals,and it will play an important role in enhancing the influence of scientific journals.

关 键 词：新媒体 科技期刊 直播 传播力 

分 类 号：G237.5[文化科学]