乡村文创旅游产品的开发与探索——以南京乡村游为例  

Development and Exploration of Rural Cultural and Creative Tourism Products——Taking Nanjing rural tourism as an example

作　　者：高金芳[1] 冯昕颖 GAO Jinfang;FENG Xinying(Zhongshan Vocational College,Nanjing,Jiangsu 210049)

机构地区：[1]钟山职业技术学院,江苏南京210049

出　　处：《科教导刊》2021年第16期152-154,164,共4页The Guide Of Science & Education

基　　金：江苏省高等学校大学生创新创业训练计划2020年立项项目“乡村文创旅游电商化创设”(202012922016Y)。

摘　　要：2021年2月21日发布指导"三农"工作的中央一号文件。可见国家多对振兴乡村的决心,大力发展乡村旅游是发展地方经济的重要方式,文创旅游产品是满足当代游客实现"诗和远方"情怀的最好产品,是对旅游最好的诠释。文创旅游产品的开发也是推销当地文化的最佳方式,为乡村经济注入新动力。乡村旅游要发展好,必须要融入当地的文化,开发出符合乡村特色的游客可参与的体验式的乡村文创旅游产品,吸引游客,振兴乡村经济。In February 21, 2021, the No. 1 central document was issued to guide the work of agriculture, rural areas and farmers. It can be seen that many countries are determined to revitalize the countryside. Vigorously developing rural tourism is an important way to develop local economy. Cultural and creative tourism products are the best products to meet the contemporary tourists’ feelings of "poetry and distance", and the best interpretation of tourism. The development of cultural and creative tourism products is also the best way to promote the local culture and inject new power into the rural economy. In order to develop rural tourism well, it is necessary to integrate the local culture,develop experiential rural cultural and creative tourism products in line with the rural characteristics, attract tourists and revitalize the rural economy.

关 键 词：乡村旅游 文创产品 开发与探索 

分 类 号：F59[经济管理—旅游管理]