注意力经济时代图书馆阅读推广与阅读产业融合发展的路径研究  

Research on the Path of Integration of Library Reading Promotion and Reading Industry in the Era of Attention Economy

作　　者：严娜[1] Yan Na(Nanjing Library,Nanjing Jiangsu 210018)

机构地区：[1]南京图书馆,江苏南京210018

出　　处：《情报探索》2021年第9期110-116,共7页Information Research

摘　　要：[目的/意义]旨在从阅读产业链上明确自身定位与发展路径,更好地履行图书馆阅读推广使命。[方法/过程]综合运用文献调研法、网络调查法、对比分析法,系统分析当前图书馆阅读推广工作与阅读产业的优势和劣势,参照阅读产业的成熟发展模式,结合现阶段图书馆的有益尝试与成功经验,探讨图书馆阅读推广进一步发展的路径。[结果/结论]图书馆必须抓住5G时代数字阅读迅猛发展的机遇,在立足公益服务的基础上,加强阅读推广内容自制、制作团队建设、大数据推送、服务品牌传播等领域与阅读产业的融合发展,促进双方形成错位竞争、良性合作的局面。[Purpose/significance]The paper is to clarify the library’s orientation and development path from the reading industry chain and better fulfill the mission of library reading promotion.[Method/process]By using the methods of document research network investigation and comparative analysis methods the paper systematically analyzes the advantages and disadvantages of the current library reading promotion and reading industry and explores the further development path of library reading promotion by referring to the mature development model of reading industry and combining with the useful attempts and successful experiences of libraries at the present stage.[Result/conclusion]Libraries must seize the opportunity of the rapid development of digital reading in the 5G era and based on public services strengthen the integrated development of reading promotion and reading industry in the fields of content homemade production team building big data push and service brand communication so as to promote dislocation competition and sound cooperation between the two sides.

关 键 词：阅读推广 阅读产业 阅读产业链 注意力经济 

分 类 号：G250[文化科学—图书馆学]