基于AHP的广西房车露营乡村旅游发展策略研究  

Study on the Development Strategy of Guangxi RV Camping Rural Tourism based on AHP

作　　者：巫国富[1] 黄圣霞 玉雪 Wu Guo-fu;Huang Sheng-xia;Yu Xue(Guangxi Eco-engineering Vocational College,Liuzhou,Guangxi 545004,China;Nanning Vocational and Technical Cllege,Nanning.Guangxi 53000,China)

机构地区：[1]广西生态工程职业技术学院,广西柳州市545004 [2]南宁职业技术学院,广西南宁530000

出　　处：《广西农学报》2021年第2期73-77,共5页Journal of Guangxi Agriculture

基　　金：2020年度广西高校中青年教师科研基础能力提升项目“全域旅游背景下的广西房车露营旅游研究”(项目编号:2020KY37019)。

摘　　要：运用层次分析法(AHP)分析广西房车露营乡村旅游发展的影响因素;借助文献综述、专家访谈和问卷调查法确定16个影响因子,定量评估广西房车露营乡村旅游发展影响因素,以期为广西房车露营乡村旅游发展提供理论依据和科学参考。研究结果表明:评价层权重值从大到小排序依次为游客行为特征B3(0.492)、营销手段B2(0.315)、目的地环境因素B1(0.132)、营地规划与管理B4(0.061);指标层权重总排序,前五位的依次为营地停留时间C9(0.273)、旅行社特别推荐C6(0.176)、每年到营地次数C10(0.124)、广告促销C5(0.083)、安全程度C2(0.073)。提出了把握旅游者行为特征,打造具有地方特色多样化的露营旅游产品,充分利用互联网+旅游信息系统,提高旅游地安全程度和市场营销等发展策略。Analytic Hierarchy Process(AHP)is used to analyze the influencing factors of rural tourism development of RV camping in Guangxi.With the method of literature review,expert interview and questionnaire survey,16 influencing factors were determined to quantitatively evaluate the influencing factors of rural tourism development of RV camping in Guangxi,in order to provide theoretical basis and scientific reference for the development of rural tourism of Guangxi RV camping.The results show that the ranking of the weights of the evaluation layer from large to small is tourist behavior characteristics B3(0.492),marketing means B2(0.315),destination environmental factors B1(0.132),and camp planning and management B4(0.061).In the overall ranking of the weight of index layer,the top five were camp stay time C9(0.273),special recommendation of travel agencies C6(0.176),annual visits to camp C10(0.124),advertising promotion C5(0.083),and safety degree C2(0.073).The paper puts forward some development strategies,such as grasping the behavior characteristics of tourists,creating camping tourism products with diversified local characteristics,making full applying of Internet+Tourism Information System,and improving the safety degree and marketing of tourist destinations.

关 键 词：乡村旅游 房车露营 AHP法 发展 策略 

分 类 号：F592[经济管理—旅游管理]