藏族赛马节与旅游深度融合困境与策略研究  

On the Interaction and Development of Tibetan Horse Racing Festival and Tourism

作　　者：马文博 朱亚成[2,3] 王顺英 MA Wenbo;ZHU Yacheng;WANG Shunying(Department of Physical Education,Changwon National University,Changwon 51140,Gyeongsangnam-do,Korea;School of Physical Education,Xizang Minzu University,Xianyang 712082,Shaanxi,China;School of Physical Education and Health,East China Normal University,Shanghai 200241,China;School of Physical Education,Northwest Minzu University,Lanzhou 730124,Gansu,China)

机构地区：[1]韩国昌原大学体育学院,庆尚南道昌原51140 [2]西藏民族大学体育学院,陕西咸阳712082 [3]华东师范大学体育与健康学院,上海200241 [4]西北民族大学体育学院,甘肃兰州730124

出　　处：《四川旅游学院学报》2021年第5期48-52,共5页Journal of Sichuan Tourism University

基　　金：国家社会科学基金青年项目“‘一带一路’倡议下藏族赛马节品牌塑造研究”,项目编号:19CTY004。

摘　　要：运用文献资料法、网络民族志、影像资料法、实地观察法、田野调查法、专家访谈法等方法,对藏族赛马节的文化内涵进行分析,并通过对旅游业融合发展的探索,阐明藏族赛马节与旅游业融合发展的价值。除此之外,研究发现藏族赛马节与旅游业融合发展过程中存在一些问题,并针对问题提出藏族赛马节和旅游深度融合发展的策略:(1)注重赛马节文化保存,培育藏族赛马节全域旅游模式;(2)完善各项基础服务设施,打造藏族赛马节旅游精品路线;(3)借助“一带一路”契机,推出体验型藏族赛马节旅游项目;(4)引进旅游管理人才,开发藏族冰雪赛马节旅游资源。以期通过对藏族赛马节与旅游业融合发展进行全方位、多维度、深层次的分析,促进藏族赛马节得到更好的传承,促进当地经济发展。Using documentation,online ethnography,video data,field observation,field survey,and expert interview,this paper makes a systematic analysis of the current status,value and predicament of the integration of Tibetan horse racing and tourism.A comprehensive,multi-dimensional,and in-depth analysis reveals the problems in the development of the Tibetan Horse Racing Festival:(1)the product structure is too simple while facilities far from perfect;(2)the product form is too old while service quality poor;(3)the product content is outdated,showing a lack of innovation.On this basis,a development strategy for the in-depth integration of Tibetan Horse Racing Festivals and tourism is proposed:(1)focusing on the preservation of horse racing festival culture and cultivate a tourism model for Tibetan Horse Racing Festival;(2)improving various basic service facilities and creating excellent tourism routes for Tibetan Horse Racing Festival;(3)taking advantage of the“Belt and Road”opportunity to launch an experience-based Tibetan Horse Racing Festival tourism project;(4)recruiting tourism management talents and developing tourism resources for the Tibetan Ice and Snow Horse Racing Festival.

关 键 词：藏族赛马节 旅游业 融合发展 策略 

分 类 号：F592[经济管理—旅游管理]