“故事世界”构想下的电视剧生产和跨媒体转型  

TV Series Production and Transmedia Transformation Based on "Story World" Thinking

作　　者：张红军[1] 刘煜 Zhang Hongjun;Liu Yu

机构地区：[1]南京大学新闻传播学院,江苏南京210013

出　　处：《传媒观察》2021年第8期53-58,共6页Media Observer

基　　金：国家社科基金重点项目“全媒体传播体系构建与发展路径研究”(20AXW005)的研究成果。

摘　　要：当下,大众传播时代内置于电视剧生产中的一元结构正阻滞着电视剧在媒体融合时代的想象力。这不仅显现于同质内容的重复生产可能导致的粉丝流失中,也暗藏在线性传播模式下新媒体运作对核心内容资源的高度依赖里。对此,基于同样技术"座架"的好莱坞电影在融媒体格局中的产品化转型能够为处于困境中的电视剧生产带来有益启示。这些启示包括:以融媒体思维深耕剧集内容、围绕"故事世界"构建跨媒体矩阵、开展"合作式著述"实践。The unitary structure of TV series production derived from the mass communication era seems to have limited imagination in the transmedia era. Similar content has been produced repeatedly,which may cause loss of fans,while the linear communication model requires that new media production highly depends on the content. The transformation of Hollywood films in transmedia landscape,which is based on the same "Ge-stell",will bring insights for TV series production which is already in trouble. These lessons include refining content using a mindset of media convergence,constructing a transmedia matrix centered on the "story world",and collaborative writing.

关 键 词：电视剧生产 媒体融合 跨媒体转型 

分 类 号：G206[文化科学—传播学]