人工智能赋能下的传统手工艺非物质文化遗产传播  

AI-Empowered Dissemination of Intangible Cultural Heritage of Traditional Handicrafts

作　　者：樊传果 孙梓萍 Fan Chuanguo;Sun Ziping

机构地区：[1]江苏师范大学传媒与影视学院,江苏徐州221009

出　　处：《传媒观察》2021年第8期68-73,共6页Media Observer

基　　金：国家社科基金项目“文化创意产业发展与品牌传播研究”;江苏省研究生实践创新计划项目“人工智能在手工技艺类非物质文化遗产传播中的应用研究”的阶段性研究成果。

摘　　要：作为人类知识技能和审美情趣的结合,传统手工艺非遗传播面临"难进难出"的困境。要想大幅度提高传统手工艺非遗的传播效果,必须积极运用计算机识别、人机交互、仿真场景搭建等人工智能技术,在传播主体数字化、传播对象关联化、传播内容活态化和传播渠道多元化等方面对传统手工艺非遗进行创新性传播。As a combination of human knowledge and skills and aesthetic taste,the communication of intangible cultural heritage of traditional handicrafts is facing great challenges. In order to improve the communication effect of intangible cultural heritage of traditional handicrafts,artificial intelligence technologies such as computer recognition,human-computer interaction,and simulation scene construction need to be utilized in the innovative communication of traditional handicrafts of intangible cultural heritage so as to promote more digitalized,relevant and diverse means of communication.

关 键 词：人工智能 非物质文化遗产 传统手工艺 赋能 

分 类 号：G206[文化科学—传播学]