新媒体环境下电视新闻节目受到的冲击及应对策略  

The Impact and Countermeasures of TV News Programs in the New Media Environment

作　　者：王晓慧 WANG Xiaohui(Taishan District financial media center(Taishan District Radio and television station),Tai’an 271000,China)

机构地区：[1]泰山区融媒体中心(泰山区广播电视台),山东泰安271000

出　　处：《电视技术》2021年第7期68-70,共3页Video Engineering

摘　　要：近年来,以网络电视、手机电视及微信等为代表的新媒体不断涌现,一方面使得新闻的传播途径更加广泛,另一方面对传统的电视新闻节目造成了巨大的冲击,造成节目收视率下降,受众大量流失。对此,电视新闻媒体要积极面对挑战,树立创新意识,利用自身优势与新媒体进行深度融合,在新媒体环境中赢得生存与发展。基于此,分析新媒体对电视新闻节目的冲击,并阐述电视新闻节目的应对策略,以期为电视新闻节目发展提供借鉴与参考。In recent years,new media represented by Internet TV,mobile TV,WeChat,etc.have continuously emerged.It has made news spread more widely,and on the other hand,it has caused a huge impact on traditional TV news programs.The ratings have dropped and audiences have lost a lot.In this regard,TV news media must actively face challenges,establish a sense of innovation,use their own advantages to deeply integrate with new media,and win survival and development in the new media environment.Based on this,this article analyzes the impact of new media on TV news programs,and expounds the countermeasures of TV news programs,in order to provide references for the development of TV news programs.

关 键 词：新媒体 电视新闻节目 受众 

分 类 号：G222[文化科学]