跨境电商平台数字贸易模式对广州市中小企业竞争力的影响研究——以阿里巴巴国际站为例  

Research on the Influence of Digital Trade Mode of Cross-Border E-Commerce Platform on the Competitiveness of Small and Medium-Sized Enterprises in Guangzhou City——Taking Alibaba International Station as an Example

作　　者：康凯 李佳诺 KANG Kai;LI Jia-nuo(Guangzhou Nanyang Polytechnic College,Guangzhou 510900,China)

机构地区：[1]广州南洋理工职业学院,广州510900

出　　处：《中小企业管理与科技》2021年第27期121-123,共3页Management & Technology of SME

基　　金：2020年广州南洋理工职业学院创新强校青年创新(哲学社会科学)课题项目“广州市跨境电商平台数字贸易模式对中小企业的竞争力影响研究-以阿里巴巴国际站为例”,项目编号:NY-2020CQ1QNPY-06;2019年广州南洋理工职业学院课程教学改革项目(1+N):跨境电子商务,项目编号:NY-2019-CQ2KC-49;2019年广东省高等职业教育研究会课题:粤港澳大湾区高职院校课程“1+N”综合教学改革项目-以跨境电商实务课程为例,课题编号:GDGZ19Y038;2020年广东省第一批高水平专业群“电子商务专业群”,项目编号:GSPZYQ2020133。

摘　　要：随着跨境电商平台数字化日渐兴起,数字贸易将成为中国国际贸易发展的未来趋势。论文以阿里巴巴国际站为研究对象,首先分析跨境电商平台数字贸易模式发展现状,其次探究阿里巴巴国际站数字贸易模式,最后基于广州市中小型企业跨境电商发展现状,分析跨境电商平台数字贸易模式对广州市中小企业竞争力提升带来的影响,并将广州市中小企业竞争力的评价体系构建引入其跨境电商发展中,为广州市中小型企业核心竞争力的提升提供了踏实可行的建议。With the rise of cross-border e-commerce platform digitalization,digital trade will become the future trend of China's international trade development.This paper takes Alibaba International Station as the research object,firstly analyzes the development status of cross-border e-commerce platform digital trade mode and secondly explores the digital trade mode of Alibaba International Station,and finally analyzes the influence of digital trade mode of cross-border e-commerce platform on the competitiveness of small and medium-sized enterprises in Guangzhou City based on the development status of cross-border e-commerce of small and medium-sized enterprises in Guangzhou City,and introduces the evaluation system of the competitiveness of small and medium-sized enterprises in Guangzhou into the development of cross-border e-commerce,providing practical and feasible suggestions for the improvement of the core competitiveness of small and medium-sized enterprises in Guangzhou City.

关 键 词：跨境电商平台 数字贸易 中小企业 竞争力 

分 类 号：F724.6[经济管理—产业经济] F752.8