山东省水产品出口竞争力提升策略研究  

Research on Strategies for Improving Export Competitiveness of Shandong Aquatic Products

作　　者：滕琳 王予哲 孟子恒 刘学忠[1] Teng Lin;Wang Yuzhe;Meng Ziheng;Liu Xuezhong(College of Management,Qingdao Agricultural University,Qingdao 266109,China)

机构地区：[1]青岛农业大学管理学院,山东青岛266109

出　　处：《山东农业科学》2021年第8期151-156,共6页Shandong Agricultural Sciences

基　　金：山东省社会科学规划项目“新旧动能转换背景下山东省水果产业供给侧改革研究”(19CCXJ13)。

摘　　要：山东省濒临渤海、黄海,海洋渔业资源丰富,拥有水产品260余种,发展水产业的自然条件得天独厚,是我国水产品重要生产基地之一,不仅供应国内市场,还出口许多国家。本研究从出口概况、市场分析和贸易方式三个角度对山东省水产品出口现状进行分析,运用贸易竞争力指数(TC)、显示性比较优势指数(RCA)和国际市场占有率(MS)对山东省水产品出口竞争力进行研究,并与世界水产品出口大国进行对比。结果表明:山东省水产品出口具备较强竞争力,但挪威、智利以及越南、泰国和印度水产品均对山东省水产品出口构成强势竞争。最后从提高水产养殖的机械化水平、加强技术创新与推广、多途径降低生产中的物质费用、加强水产养殖管理以及开辟新市场、促进出口市场多元化等方面提出了对策建议。Shandong Province is adjacent to the Bohai Sea in northeast and the Yellow Sea in east and southeast.Its marine fishery resources are rich with more than 260 kinds of aquatic products and unique advantages for the development of aquatic industry,so Shandong Province is one of the important production bases of aquatic products in China.It not only supplies the domestic market,but also provides a large amount of aquatic products to many countries in the world.In this article,we analyzed the current situation of Shandong’s aquatic product export from three perspectives including export overview,market analysis,and trade methods.The trade competitiveness index(TC),revealed comparative advantage index(RCA)and international market share(MS)were used to analyze the competitiveness of Shandong’s aquatic product export and compared with the world’s larger aquatic product exporting countries.The results showed that Shandong’s aquatic product export had higher competitiveness,but Norway,Chile,Vietnam,Thailand and India constituted strong competition for Shandong’s aquatic product export.Finally,countermeasures and suggestions were put forward from improving the mechanization level of aquaculture,strengthening technological innovation and promotion,reducing material costs in production in multiple ways,strengthening aquaculture management,opening up new markets,and promoting the diversification of export markets.

关 键 词：水产品出口 竞争力 策略 山东省 

分 类 号：F307.4[经济管理—产业经济] F752.62