基于大数据的亳州市国内旅游客源市场时空结构研究  

Research on the Time and Space Structure of Bozhou's Domestic Tourist Source Market Based on Big Data

作　　者：闵冬梅 许正松 韩宸辰 李元爽 MIN Dong-mei;XU Zheng-song;HAN Chen-chen;LI Yuan-shuang(Department of Economics and Management,Bozhou University,Bozhou Anhui,236800)

机构地区：[1]亳州学院经济与管理系,安徽亳州236800

出　　处：《山西大同大学学报（自然科学版）》2021年第4期51-55,共5页Journal of Shanxi Datong University(Natural Science Edition)

基　　金：安徽省质量工程项目:“互联网+”背景下景区服务与管理体验式教学改革和实践研究[2018jyxm0566];安徽省大学生创新创业项目:基于大数据的亳州市旅游客源市场研究[S2019129206025];亳州学院区域经济管理学科团队[BY⁃RXKTD202003];亳州学院科研项目:网络口碑对旅游决策的影响研究[BYR2019C03]。

摘　　要：采用亳州市文化旅游体育局采集的旅游客源地数据,对亳州市国内旅游客源市场的时间结构特征和空间结构特征进行了系统分析。研究表明:亳州市国内游客量年际变动度较大且呈上升态势,旅游客源空间集中度较高,客源吸引半径较小,距离衰减规律显著,形成“安徽集聚、圈层结构和三轴带动”的空间结构模式。优化亳州市旅游客源市场,要巩固一级圈层市场,发展二级圈层市场,开辟三级圈层市场;整合内部资源,强化区域联动,宣传旅游形象,完善基础设施。The article uses the tourist source data collected by Bozhou City Culture,Tourism and Sports Bureau to systematically analyse the time structure characteristics and spatial structure characteristics of Bozhou's domestic tourist source market.The research shows that the number of domestic tourists in Bozhou City has a large inter-annual variation and an upward trend.The tourist source spatial concentration is relatively high,the tourist attraction radius is small,and the distance attenuation law is significant,forming an"Anhui agglomeration,circle structure and three Shaft-driven"spatial structure model.In order to optimize the tourist source market of Bozhou City.It proposed to consolidate the first-level circle market,develop the second-level circle market,open up the third-level circle market,integrate internal resources,strengthen regional linkage development,promote tourism image,and improve the development of infrastructure strategy.

关 键 词：大数据 国内客源市场 时空结构 亳州市 

分 类 号：F592.7[经济管理—旅游管理]