“以商创文,积文化蕴”——中国商帮的文化角色浅析  

“Creating Culture with Business, Accumulating Cultural Heritage”——Analysis of the Cultural Role of the Chinese Business Gang

作　　者：亢贺年 孙新宇 黄巍巍[1] KANG He-nian;Sun Xin-yu;HUANG Wei-ei(Guangling College,Yangzhou University,Yangzhou,Jiangsu 225000)

机构地区：[1]扬州大学广陵学院,江苏扬州225000

出　　处：《江苏商论》2021年第9期10-12,共3页Jiangsu Commercial Forum

基　　金：江苏省高校大学生创新训练计划项目(项目编号:202013987003Y)。

摘　　要：中国传统商帮不仅在经商方面具有智慧的头脑,他们更以强大的经济实力为背景,以开阔的眼界为支撑,创造出了丰富的物质、非物质文化成果,扮演着影响广泛的文化角色。本文以我国北方的晋商和南方的扬州盐商为例,从建筑文化、书院教育文化、民俗文化三个方面分析商帮在城市发展中扮演的文化角色,探寻独特的城市文化标签,从而为进一步营造文化氛围,彰显城市文化底蕴做参考。Chinese traditional business gangs not only have smart minds in business,but they also use strong economic strength as the background and broad horizons as the support to create rich material and intangible cultural achievements,and they play a wide-ranging cultural influence.Character.Taking the Shanxi merchants in the north of my country and the salt merchants in Yangzhou in the south as examples,this article analyzes the cultural role played by the merchant gang in urban development from three aspects:architectural culture,academy education culture,and folk culture,and explores the unique urban cultural labels,so as to Further create a cultural atmosphere,highlighting the cultural heritage of the city as a reference.

关 键 词：商帮 晋商 扬州盐商 文化角色 城市文化 

分 类 号：F71[经济管理—产业经济]