大学生服装消费行为问卷调查数据分析——以广州大学生为例  

Data Analysis of Questionnaire Survey on Clothing Consumption Behavior of College Students——Through Taking Students in Guangzhou University as an Example

作　　者：周凡琳 Zhou Fanlin(Guangzhou Xinhua University, Guangzhou 523133, China)

机构地区：[1]广州新华学院,广州523133

出　　处：《黑龙江科学》2021年第16期150-152,155,共4页Heilongjiang Science

摘　　要：服装市场营销中,企业大多针对主流消费群体,而大学生作为年轻的群体往往被忽视。其实,这个消费群体不仅基数大、消费能力强,且对时尚潮流信息的关注也极高,这也促进了其消费能力的提升。大学生对于服装市场来说是具有特殊性的存在,为此,对大学生服装消费偏好与消费行为习惯及促销方式进行了调研具有现实意义。In clothing marketing,most enterprises focus on main current consumer group,and as the young group,college students are frequently neglected.However the number of the people of this consumer group is large,with strong consumption power and high attention to fashion trend information,which can promote the consumption ability.College students has special significance on clothing market.Therefore,there is practical significance on the investigation of consumer preference,behavior habit and promotion way of clothing consumption of college students.

关 键 词：大学生 服装消费 影响因素 

分 类 号：C915[经济管理] F768.3[社会学]