A Case Study of Public Relations-Based on Haidilao's Successful Response to Emergencies  

作　　者：Jiaxuan Xu 

机构地区：[1]Jiangnan University,Wuxi 214000,Jiangsu Province,China

出　　处：《Proceedings of Business and Economic Studies》2021年第4期225-227,共3页商业经济研究（百图）

摘　　要：This article analyzes Haidilao's successful response to emergencies and concludes that in the event of a public relations crisis,it is important for enterprises to emphasize on timeliness and have a quick response strategy,correctly identify and respond to questions raised by the public,as well as to make full use of the new media environment.

关 键 词：HAIDILAO PUBLIC MEDIA 

分 类 号：H31[语言文字—英语]