增强军事报道影响力促进军事软实力建设——以近年来军队媒体获“中国新闻奖”作品为例  

Enhancing the Influence of Military Reports and Promoting the Construction of Military Soft Power:A Case Study on“China News Award”Works by Military Media in Recent Years

作　　者：陈卓[1] Chen Zhuo

机构地区：[1]中国人民大学党委宣传部,北京100872

出　　处：《新闻春秋》2021年第3期89-95,共7页Journalism Evolution

摘　　要：全媒体时代,舆论生态日趋复杂,提高军队媒体的传播力、影响力、公信力,牢牢掌握舆论主动权和主导权,是加强军事斗争准备的重要环节之一,也是军事软实力建设的一部分。军事报道影响力与军事软实力建设息息相关,需要军队媒体从业人员树立整合传播思维、媒介融合思维与精准传播思维,在加强选题策划、更新传播理念、创新语言表达等方面深入思考并进行创新,以此推进军事软实力建设,助力强军事业蓬勃发展。In the all-media era,with more and more complicated ecology of public opinion,it is of great importance in strengthening preparations for military struggles and also part of the construction of military soft power to improve the communication power,the influence,and credibility of military media,and therefore the initiative and dominance of public opinion could be firmly under control.It is closely related between the influence of military reports and the construction of military soft power,which requires military media practitioners to establish the integrated communication thinking,the media integration thinking and the precise communication thinking in deep thinking and innovation in several aspects such as strengthening topic selection planning,updating communication concepts,and innovating lingual expression.Hence in this way,we can promote the construction of military soft power and help the cause of strong army to develop prosperously.

关 键 词：军事报道 中国新闻奖 影响力 军事软实力建设 

分 类 号：G210[文化科学—新闻学]