新冠疫情影响下中国男子篮球职业联赛发展问题与对策  

Problems and Countermeasures for the Development of China's Men's Professional Basketball League Under the Influence of the COVID-19 Epidemic

作　　者：张宇琨 贺京周 ZHANG Yukun;HE Jingzhou(Sports Center of Xi'an Jiaotong University,Xi’an Shaanxi,710049)

机构地区：[1]西安交通大学体育中心,陕西西安710049

出　　处：《湖北体育科技》2021年第8期738-741,共4页Hubei Sports Science

摘　　要：新型冠状病毒肺炎疫情对国内外体育赛事发展造成巨大的冲击。目前,国内疫情已经得到有效控制,绝大多数大型体育赛事相继选择在严格的防疫模式下集中赛会制举办,对比疫情发生前后中国男子篮球职业联赛,总结出新型冠状病毒肺炎疫情下中国男子篮球职业联赛自身内部的优势、劣势,以及外部环境给联赛造成的威胁与外部环境中的机会,运用SWOT分析法形成分析矩阵,提出以下具体的应对策略:对联赛服务能力进行提升,在适当时间恢复主客场制,提升联赛风险应对能力,加强联赛无形资产的开发与提升球迷忠诚度,加强科学技术手段应用和加强裁判员队伍建设。The outbreak of COVID-19 has had a huge impact on the development of sporting events in China and foreign countries.The epidemic has now been effectively controlled in China,and most major sporting events are being held under a strict epidemic prevention model with a centralised tournament system.Using SWOT analysis to form an analysis matrix,the following specific strategies are proposed,improving the league's service capacity,reinstating the home and away court system at an appropriate time,improving the league's risk response capacity,strengthening the development of the league's intangible assets and enhancing fan loyalty,enhancing the use of science and technology and strengthening the referee team.

关 键 词：CBA联赛 体育赛事管理 战略管理 SWOT分析 

分 类 号：G841[文化科学—体育训练]