网络聚合与集体欢腾:国庆阅兵仪式如何影响青年群体集体记忆建构  

Cohesion of the Internet and Collective Effervescence:How the National Day Parade Influences the Collective Memory of the Chinese Youth

作　　者：郭云娇 陈斐 罗秋菊[1,2] GUO Yunjiao;CHEN Fei;LUO Qiuju(School of Tourism Management,Sun Yat-sen University,Guangzhou 510275,China;Center for Tourism Planning and Research,Sun Yat-sen University,Guangzhou 510275,China)

机构地区：[1]中山大学旅游学院,广东广州510275 [2]中山大学旅游发展与规划研究中心,广东广州510275

出　　处：《旅游学刊》2021年第8期127-139,共13页Tourism Tribune

基　　金：国家社会科学基金青年项目“文化记忆媒介视角下乡村旅游地乡愁记忆的激活与传播研究”(19CGL033);国家自然科学基金面上项目“全球与地方尺度嵌套下的旅游网络危机时空演变机制及其空间治理研究”(41971176);中央高校基本业务费青年教师培育项目“文化记忆媒介视角下城市记忆的激活与传播研究”(20wkpy57)共同资助。

摘　　要：青年群体是新时代爱国主义情感培育的关键对象。中华人民共和国70年国庆阅兵仪式作为建构集体记忆的重要媒介,对青年人的国家认同感与爱国主义情感培养发挥着积极的作用。研究立足于社交平台"豆瓣"中一个最大规模的线上讨论小组"豆瓣鹅组",将网络社群中的青年群体作为主要研究对象,通过网络文本数据爬取和半结构访谈相结合的方法,探究阅兵仪式在国家集体记忆建构中的媒介作用,阐释从个体记忆唤醒到集体记忆生成的动态过程、要素与特征,并完善仪式建构集体记忆的链条模型。研究发现:(1)国家庆典仪式对个体记忆唤醒是由外部提醒和内部驱动两方面因素共同促成。(2)国家庆典仪式对群体的集体记忆的建构过程呈现出当下性、结构性和群体性的特征,由仪式建构的集体记忆对个体的影响主要体现在认知、情感和行为3个层面,具体表现为个体的国民意识、家国情怀和爱国行动3个方面。文章既以中国本土化的大型节庆仪式研究深化了仪式的集体记忆功能与理论内涵,也为网络社群时代强化国家庆典仪式的爱国情感培育功能提供可操作的实践方式与思路。The youth makes up a major target of patriotic education in the new era. As an important medium to construct collective memory, the military parade in celebration of the 70 th anniversary of the founding of People’s Republic of China is conducive to cultivating the national identity and patriotism of the young. The paper takes the youth in the online community as the main study subject and bases on Douban Goose Group, the largest group for online discussion on the social platform Douban. It studies the role of the military parade as a medium in the construction of national collective memory by scraping text data and conducting semi-structured interviews. The paper explains the dynamic process from the awakening of individual memory to the creation of collective memory as well as the factors and characteristics of the process. It also improves the chain model of the construction of collective memory through ceremonies. The results show that:(1) the awakening of individual memory through national ceremonies is caused by both external reminding and internal driving factors.(2) The construction process of the collective memory through the national ceremonies is characterized by immediacy, structurality and collectiveness;the collective memory constructed by ceremonies influences the individual memory mainly in the three aspects—cognition, emotion and behavior;the influence manifests as the individual’s national consciousness, national identity and patriotic actions. This paper not only deepens the collective memory function and theoretical connotation of ceremonies, but also provides practical ways and ideas to strengthen the patriotic education function of national ceremonies in the era of community network.

关 键 词：国家庆典仪式 集体记忆 爱国情感 豆瓣鹅组 

分 类 号：F59[经济管理—旅游管理]