程伟元的出版策略与《红楼梦》的经典化  

Cheng Weiyuan's Publishing Strategy and Classicization of A Dream of Red Mansions

作　　者：张岳林[1] ZHANG Yuelin(School of Culture and Media,West Anhui University, Lu'an 237012, China)

机构地区：[1]皖西学院文化与传媒学院,安徽六安237012

出　　处：《皖西学院学报》2021年第4期104-107,共4页Journal of West Anhui University

基　　金：安徽省教育厅质量工程(2018jxtd165)项目成果。

摘　　要：程伟元的出版策略富有远见。他以全璧策略、精品意识和精准的市场定位,为《红楼梦》的普及传播打开了大门,并引发了嘉、道时期评点派对《红楼梦》刻本进行评点的高潮,由此开启了《红楼梦》的经典化的历程。Cheng Weiyuan's publishing strategy was farsighted.He opened the door for the popularization of A Dream of Red Mansions with his all-wall strategy,exquisite consciousness and accurate market positioning,and triggered a climax of critics'comments on the carved copies on A Dream of Red Mansions during the period of Emperor Jiaqing and Emperor Daoguang in the Qing Dynasty,thus opening the course of the classicization of A Dream of Red Mansions.

关 键 词：程伟元 《红楼梦》 出版策略 经典化 

分 类 号：I207.411[文学—中国文学]