新文化视角下网络体育传媒与传统体育传媒的冲击与融合  

Impact and Integration between Online and Traditional SportMedia under the Construction of New Culture

作　　者：史善仓[1] Shi Shancang(Tongling University,Tongling 244000,Anhui,China)

机构地区：[1]铜陵学院,安徽铜陵244000

出　　处：《体育科技文献通报》2021年第9期48-49,74,共3页Bulletin of Sport Science & Technology

基　　金：安徽高校人文社科研究重点项目“新文化视角下安徽省农村体育文化建设研究”(项目编号:SK2015A539)。

摘　　要：在“文化兴国”的背景下,对网络体育媒体和传统体育媒体进行界定,对目前流行的网络体育媒体和传统体育媒体的现状进行分析,得出两者存在着竞争与冲击,提出网络体育媒体与传统体育媒体在保持各自的优势下,融合互补,形成共赢模式。Under the Perspective of National Revitalization with Culture,this paper aims to define the popular online sports media and traditional sports media,and to analyze their current situation.Consequently,it concludes that there exist both competition and impact between them and puts forward that these two media should be integrated and complemented in the premise of their advantages being kept respectively so as to form a win-win mode.

关 键 词：网络体育媒体 传统体育媒体 现状 冲击 融合互补 

分 类 号：G80-05[文化科学—运动人体科学]