公共卫生事件对体育赛事产生的影响及应对  

The Impact and Response of Public Health Events on Sport Events

作　　者：林键杰 吴宝升[1] Lin Jianjie;Wu Baosheng(Sport College of Wenzhou University,Wenzhou 325035,Zhejiang,China)

机构地区：[1]温州大学体育学院,浙江温州325035

出　　处：《体育科技文献通报》2021年第9期71-74,共4页Bulletin of Sport Science & Technology

基　　金：浙江省高校重大人文社科攻关计划(项目编号:2018QN055)。

摘　　要：新冠肺炎疫情(以下简称疫情)自暴发以来,国内外多数赛事分别停摆、易地举办或取消。文章通过文献法、比较法、逻辑分析法等科学研究方法,分析疫情对国内外赛事产生的影响,并提出相应对策。结论:虽然疫情对赛事的总体影响远大于“SARS”时期,但由于政府、国际组织的共同努力,疫情过后体育赛事市场会快速恢复活力。在疫情面前,体育赛事呈现其敏感性,但体育赛事属于朝阳产业,正处于产业规模不断扩大,市场规模不断增加的时期。强有力的政策支持、巨大的消费能力和较为完善的赛事体系,使体育赛事的“迅速灾后重建”具有可行性。对策:外部因素是重要的,但体育赛事行业的自救才是根本之策,体育赛事公司应该建立完善的公共危机应急保障机制,在赛事转型和升级,加快线上线下赛事相结合,开发新型赛事产品等方面自我提升。Since the outbreak of covid-19(hereinafter referred to as the epidemic),most of the domestic and international sports events have been suspended,relocated or canceled.This paper analyzes the impact of the epidemic on the domestic and international sports events through the methods of literature review,comparison and logical analysis,and puts forward the corresponding countermeasures.Conclusion:although the overall impact of the outbreak on sports events is much greater than that of SARS,the sports event market will recover quickly after the outbreak due to the joint efforts of the government and international organizations,the public’s need for sports events,and the innovative operation methods of sports event companies.In the face of the epidemic,sports events show their sensitivity.However,sports events belong to sunrise industry,which is in the period of expanding industrial scale and increasing market scale.Strong policy support,huge consumption power and relatively perfect competition system make the“rapid post-disaster reconstruction”of sports events feasible.Countermeasures:external factors are important,but self-help in the sports event industry is the fundamental solution.Sports event companies should establish a sound public crisis emergency guarantee mechanism,improve themselves in the transformation and upgrading of events,accelerate the combination of online and offline events,and develop new event products.

关 键 词：新冠肺炎疫情 体育赛事 线上体育赛事 公共危机预防 

分 类 号：G808.2[文化科学—体育训练]