浅论数据分析在传统贸易企业中的应用  

Discussion on the Application of Data Analysis in Traditional Trading Enterprises

作　　者：王会娟 WANG Huijuan(China National Building Material Group Import and Export Co.,Ltd)

机构地区：[1]中建材集团进出口有限公司

出　　处：《商展经济》2021年第17期94-96,共3页Trade Fair Economy

摘　　要：对于企业而言,传统的经验主义对人的依赖过重,无法适应企业的快速发展和扩张。理性而客观的数据分析在企业的经营中越来越受到重视。在数据分析行业发展成熟的国家,90%的市场决策和经营决策都是通过数据分析研究确定的。在我国,数据分析更多的应用在网络企业,用以跟踪直接消费者的消费偏好,而贸易型企业对数据分析的认识还不足。本文主要从贸易企业出发,论述数据分析能结企业带来的好处,并以客户信息为例,初步探索如何搜集并分析数据,展现了数据分析对企业经营的重要意义。For enterprises,the traditional empiricism relies too much on people and can not adapt to the rapid development and expansion of enterprises.Rational and objective data analysis has been paid more and more attention in the operation of enterprises.In countries with mature data analysis industry,90%of market decisions and business decisions are determined through data analysis and research.In China,data analysis is more used in network enterprises to track the consumption preferences of direct consumers,while trade-oriented enterprises have insuffi cient understanding of data analysis.This paper mainly starts from trading companies,analyzes the benefi ts that data analysis can bring to companies,and takes customer information as an example to initially explore how to collect and analyze data,showing the importance of data analysis to the operation of companies.

关 键 词：数据分析 贸易企业 数据搜集 客户信息 

分 类 号：F712.9[经济管理—产业经济]