基于叙事理念的电影衍生品设计实践研究——以动画电影《你看起来很好吃》为例  

STUDY ON THE DESIGN PRACTICE OF FILM DERIVATIVES BASED ON NARRATIVECONCEPT——TAKE THE FILM YOU LOOK YUMMY AS AN EXAMPLE

作　　者：顾婧萱 吕明月[1] GU JINGXUAN;Lü MINGYUE

机构地区：[1]北京电影学院美术学院

出　　处：《设计》2021年第17期29-31,共3页Design

基　　金：北京市教委社科计划一般项目“电影衍生品开发路径研究及启示”(SM202010050004)。

摘　　要：探索“叙事理念”在电影衍生品中的设计方法与应用表现。将叙事性设计的理论研究与电影衍生品的设计特征结合,再通过设计调研与用户分析,选用适当的电影与角色元素,并结合产品本身的使用性,进行基于“叙事理念”的电影衍生品实践创作。得出三种在电影衍生品中体现叙事理念的设计思路,设计出兼具叙事性与用户体验感的衍生品。叙事性设计思维可以帮助设计师们设计出更好的电影衍生品。The purpose of this article is to explore the application of"narrative concept"in the design of film derivatives.By combining the theoretical research of narrative design with the design characteristics of film derivatives,and then through design research and user analysis,appropriate film and character elements are selected,and combined with the usability of the product itself,the practical creation of film derivatives based on the"narrative concept"is carried out.It came up with three design ideas to reflect the narrative concept in the movie derivatives and design a derivative with both narrative and user experience.Narrative design thinking can help designers to design better movie derivatives.

关 键 词：电影衍生品 叙事性设计 故事性 叙事思维 设计方法 

分 类 号：G642.477[文化科学—高等教育学]