区域旅游文创产品设计方法研究  

RESEARCH ON DESIGN METHOD OF REGIONAL TOURISM CREATIVE PRODUCT

作　　者：李丹[1] 杨程 LI DAN;YANG CHENG

机构地区：[1]常州大学美术与设计学院 [2]浙大城市学院创意与艺术设计学院

出　　处：《设计》2021年第17期61-65,共5页Design

摘　　要：探究区域文化设计元素的提取方法,帮助设计师更便捷地获取设计元素,提出一种蕴含当地文化特色的旅游文创产品设计方法。梳理区域内相关文化资源,结合消费者意向测试,确定区域文化样本。运用文献搜集、头脑风暴和色彩分析等方法对区域文化样本构建语义、造型和色彩三个方面的素材库,并结合形状文法的不同推演规则进行文创产品设计创新。得到一套蕴含区域文化特色的旅游文创产品。该方法能够帮助设计师更高效地提取文化中所蕴含的设计元素,最终的设计方案也更加符合消费者需求。To explore the extraction method of regional cultural design elements,to help designers obtain design elements more conveniently,and to put forward a kind of tourism creative product design method which contains local cultural characteristics.Through combing the relevant cultural resources in the region,and according to the consumer intention test,determine the regional cultural samples.Using the methods of literature collection,data retrieval,brainstorming and color analysis to construct the material library of three aspects:semantics,modeling and color.And combined with the shape grammar of different deduction rules for product design innovation.Get a set of regional cultural characteristics of tourism products.This method can help designers to extract the design elements contained in culture more efficiently,and the final design scheme is more in line with the needs of consumers.

关 键 词：区域文化 旅游文创产品 设计元素 形状文法 设计方法 

分 类 号：TB472[一般工业技术—工业设计]