网红经济背景下饲料业电子商务发展模式探析  

Analysis on the development mode of electronic commerce of feed industry under the background of Internet celebrity economy

作　　者：郑延[1] ZHENG Yan(Urumqi Vocational University,Urumqi,Xinjiang 830002,China)

机构地区：[1]乌鲁木齐职业大学,新疆乌鲁木齐830002

出　　处：《中国饲料》2021年第16期106-109,共4页China Feed

摘　　要：近年来,随着互联网技术的不断发展,电子商务成为经济发展的重要引擎,饲料企业在发展电子商务过程中出现了一些问题,包括电子商务意识不足、电子商务服务模式不健全及饲料企业电子商务店铺信誉度和美誉度不足等。随着网红经济的兴起与发展,饲料企业的电子商务发展也迎来了新的发展机遇,网红经济能帮助饲料企业拓宽饲料产品的销售网络,还能提供真实的销售场景,帮助饲料产品提高销量。在此背景下,饲料企业应首先健全物流、仓储等电商产业链;其次要转变电子商务服务方式;最后,还需要积极转变发展思路,创新当前的电子商务发展模式。In recent years,with the continuous development of Internet data technology,e-commerce has become an important engine of economic development.Feed enterprises have encountered some problems in the process of developing e-commerce,including the lack of awareness of e-commerce,the imperfection of e-commerce service mode,and the lack of credibility and reputation of e-commerce stores in feed enterprises.With the rise and development of wanghong economy,the development of e-commerce of feed enterprises has also ushered in new development opportunities.Wanghong economy can help feed enterprises broaden the sales network of feed products,provide real sales scenarios,and help improve the sales of feed products.In this context,feed enterprises should first improve the logistics,warehousing and other e-commerce industry chain;secondly,change the e-commerce service mode;finally,they need to actively change the development ideas and innovate the current e-commerce development mode.

关 键 词：网红经济 饲料企业 电子商务 发展模式 

分 类 号：F3[经济管理—产业经济]