产教融合背景下大学品牌课程建设策略研究--以管理学慕课为例  

The Promotion Strategy Research of Brand Course Construction on the Integration of Industry and Education Theory--Taking the Management MOOC as Examples

作　　者：周红[1] 李晶晶[1] ZHOU Hong;LI Jing-jing

机构地区：[1]天津师范大学,天津300387

出　　处：《天津市教科院学报》2021年第4期86-91,共6页Journal of Tianjin Academy of Educational Science

基　　金：天津师范大学2019年“教学成果奖重点培育项目”。

摘　　要：后疫情时代,为满足经济转型对高质量人才的迫切需求,大学课程需要进行变革。从产教融合视角,探讨管理学慕课存在的问题,并进一步分析管理学品牌课建设的策略。利用“中国大学慕课”APP中35所高校管理学慕课的相关数据,进行描述性统计分析,发现当前管理学课程建设仍存在教学主体单一、教学设计不丰富和学生课堂参与度不足以及师生互动性低等问题。为优化管理学品牌课的构建,打造“四位一体”的多元交互的管理学教学模式,提出教师角色转换、打造“教师+学生”双主体,以“班级+小组”为载体、充分利用“预设资源+生成资源”,以“互动+参与”为核心、开展校企地三方合作等一系列具体建议。In the post-epidemic era,meeting the urgent demand for high-quality talents accompanied by economic transformation,Chinese university curriculum teaching needs to adapt to the current situation to reform.Therefore,from the perspective of the integration of industry and education,this paper discusses the problems existing in the current MOOC course design of Management Science,and further analyzes the promotion strategies of the MOOC brand course construction of Management Science.Through a descriptive statistical analysis of the management course data of 35 universities in the APP of"MOOC for Chinese Universities",it is founded that the MOOC course of the present teaching of the curriculum construction management is still single,teaching design is not rich and students'classroom participation and interactivity is low.In order to optimize the lesson management,this paper creates the construction of"Four in One"multiple interactive teaching mode of management include:the role of teachers should be transformed to create a dual subject of teacher and student,take class and group as the carrier to make full use of preset resources and generated resources,take interaction and participation as the core to carry out the school-enterprise local government tripartite cooperation and so on.

关 键 词：管理学慕课 产教融合 校企地合作 翻转课堂 

分 类 号：G642.0[文化科学—高等教育学]