基于虚拟现实的乡村旅游发展模式创新研究  

Study on the Innovation of Rural Tourism Development Model Based on Virtual Reality

作　　者：郭晨[1] 王汉熙[2] 陈志鹏 GUO Chen;WANG Hanxi;CHEN Zhipeng(School of Safety Science and Emergency Management,WUT,Wuhan 430070,China;不详)

机构地区：[1]武汉理工大学安全科学与应急管理学院,湖北武汉430070 [2]武汉理工大学机电工程学院,湖北武汉430070 [3]华中科技大学机械科学与工程学院,湖北武汉430070

出　　处：《武汉理工大学学报（信息与管理工程版）》2021年第4期367-371,共5页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：湖北省社科基金一般项目(20192s0004);文化和旅游部重点实验室资助项目(20191g0038).

摘　　要：为了进一步落实乡村振兴战略,促进先进技术与乡村旅游的深度融合,构建基于虚拟现实技术的新型乡村旅游发展模式,以因地制宜为原则,以文化大数据为抓手,以全景故事为载体,构建“全景故事+文化大数据+数字出版”相结合的“三位一体”数字化新媒体呈现手段,并在湖北大悟县九房沟开展实践,为乡村旅游地宣传推介能力的提升和疫情后乡村旅游业的快速恢复提供参考与建议。In order to further implement the rural revitalization strategy and promote the in-depth integration of advanced technology and rural tourism,this paper constructed a novel pattern of the development of rural tourism based on virtual reality,which regarded adapting to local circumstances as a principle,treated cultural big data as an assistant,applied panorama story as a carrier,and established a trinity appearance approach of new digital media that involves"panorama story+culture big data+digital publication".This paper applied the novel pattern of the development of rural tourism in Jiufanggou village of Dawu County Hubei Province to practice,in order to offer recommendations in terms of increasing the rural tourism destination′s ability of promotion and rapid recovery of rural tourism after COVID-19.

关 键 词：乡村旅游 虚拟现实 全景故事 文化大数据 数字出版 

分 类 号：F592[经济管理—旅游管理]