电商并购的协同效应研究——以苏宁易购并购家乐福中国为例  

Research on Synergistic Effect of Suning s Merging with Carrefour China

作　　者：崔一凡 王楚明 CUI Yi-fan;WANG Chu-ming(School of Management,Shanghai University of Engineering Science,Shanghai 201620,China)

机构地区：[1]上海工程技术大学管理学院,上海201620 [2]上海工程技术大学研究生处

出　　处：《物流工程与管理》2021年第8期99-101,104,共4页Logistics Engineering and Management

摘　　要：在消费升级背景下,线上线下双线融合发展成为电商主要的发展模式,各大电商将并购作为融合线上线下业务的主要手段之一。文中以苏宁易购并购家乐福为例,从经营协同效应、管理协同效应和财务协同效应三个方面,通过对财务指标的分析来探讨并购后苏宁易购的经营状况,研究发现并购家乐福会对苏宁易购产生协同效应。文中通过对苏宁易购并购家乐福进行案例分析,为公司并购研究提供数据上的支持,也可以为电商并购提供参考。Under the background of consumption upgrading,online and offline dual-line integration has become the main development mode of retail enterprises,and major retail enterprises regard M&A as one of the main means of integrating online and offline business.This paper takes the merger and acquisition of Carrefour by Suning as an example.From three aspects of operation synergistic effect,management synergistic effect and financial synergistic effect,this paper discusses the operation status of Suning after the merger through the analysis of financial indicators.The study found that the merger and acquisition of Carrefour has a synergistic effect on Suning.Through the analysis of the merger and acquisition of Carrefour by Suning,this paper can provide data supporting for corporate mergers and acquisitions research,and can also provide reference for retail mergers and acquisitions.

关 键 词：并购 协同效应 财务指标法 

分 类 号：F203.9[经济管理—国民经济]