陇南地域文化驱动的文创开发模式研究  

Research on Cultural and Creative Development Mode Driven by Regional Culture in Longnan

作　　者：达洁昀[1] DA Jie-yun(School of Fine Arts and Design,Longnan Teacher's College,Chengxian 742500,China)

机构地区：[1]陇南师范高等专科学校美术与设计学院,甘肃成县742500

出　　处：《林区教学》2021年第9期93-95,共3页Teaching of Forestry Region

基　　金：2019年陇南师专校级教改项目“《旅游工艺品设计》课程市场化实践运用与开发”(JXGG2019030)。

摘　　要：挖掘陇南地域文化资源,探析文创开发设计思路,构建陇南地域文化驱动的文创开发模式并进行设计实践,传播陇南地域文化,树立文化自信,打造陇南城市品牌形象,从而带动地域文化创意产业的发展,并期望通过该研究能对陇南地域文创产品设计提供思路,为推动地方高校艺术设计专业产教融合发展提供可借鉴的经验。This paper explores the regional cultural resources of Longnan,analyzes the design ideas of cultural and creative development,constructs the cultural and creative development mode driven by the regional culture of Longnan,carries out design practice,disseminates the regional culture of Longnan,establishes cultural self-confidence,and creates the brand image of Longnan city,so as to drive the development of regional cultural and creative industry,and hopes to provide ideas for the design of regional cultural and creative products in Longnan,to promote the integration of production and education of art design major in local colleges and universities.

关 键 词：陇南地域文化 文化创意产品 创意模式 产教融合 

分 类 号：F592.7[经济管理—旅游管理] G423[经济管理—产业经济]