汽车自驾运动营地的产业学释义、类型与发展路径  

The Interpretation of Industry Science, Category and Development Path about Auto Sports Recreational Vehicle(RV)Campcite

作　　者：卢军 舒建平[2] 张小从 LU Jun;SHU Jianping;ZHANG Xiaocong(Sichuan Technology and Business University,Chengdu Sichuan,610000,China;Chengdu Sport University,Chengdu Sichuan,610041,China)

机构地区：[1]四川工商学院,四川成都610000 [2]成都体育学院,四川成都610041

出　　处：《四川体育科学》2021年第5期109-116,共8页Sichuan Sports Science

基　　金：四川省科技厅软科学项目(2018ZR0101);四川省教育厅人文社会科学(休闲体育产业)重点研究基地项目(XXTYCY201SC03)。

摘　　要：本研究采用文献资料法与专家访谈法,以产业学为基本理论,为解决汽车自驾运动营地在顶层设计与产业发展方面的问题提供理论指导。认为“露营”“旅游”与“汽车”三大元素在经济与文化方面的发展与融合是营地多种名称与内涵形成的根源;汽车自驾运动营地的产业学释义是指以汽车营地为载体、以自驾运动参与体验为主要形式,以运动休闲产业为主导产业,集运动、休闲、娱乐、旅游、健康、教育等于一体的产业空间。类型主要包括健身颐养型、休闲娱乐型、赛事体验型、教育培训型与极限挑战型5类。提出汽车自驾运动营地的发展路径的逻辑起点是运动休闲产业的生产要素;理论、制度与科技创新是营地产业集聚与融合发展的第一动力;营地发展的核心目标是“两创三效应”。This study adopts the method of literature review and expert interview,taking industry science as the basic theory,to provide theoretical guidance for solving the problems in top-level design and industrial development of Auto Sports Recreational Vehicle(RV)Campcite.The development and integration of the three elements“camping”,“tourism”and“automobile”in the aspects of economy and culture are the root of the formation of various names and connotations of the camp.The industry definition of Auto Sports Recreational Vehicle(RV)Campcite refers to an industry space with the auto camp as the carrier and self-driving sports participation experience as the main form,taking sports and leisure industry as the leading industry,and integrating sports,leisure,entertainment,tourism,health and education.It mainly includes five types:fitness maintenance,leisure and entertainment,competition experience,education and training,and extreme challenge.The logical starting point of the development path of the Auto Sports Recreational Vehicle(RV)Campcite is the production factors of the sports and leisure industry.Theory,system and technological innovation are the first driving force for camp industrial aggregation and integration.The core goal of camp development is“two creations and three effects”.

关 键 词：汽车自驾运动营地 运动休闲产业 产业集聚 产业融合 

分 类 号：G80-05[文化科学—运动人体科学]