基于符号学原理的红色文化视觉元素内容体系探索与构建  

Exploration and Construction of Content System of Visual Elements of Red Culture based on Semiotics Principle

作　　者：林曦[1] 戚凤 Lin Xi;Qi Feng

机构地区：[1]浙江工业大学设计与建筑学院

出　　处：《建筑与文化》2021年第9期20-23,共4页Architecture & Culture

摘　　要：对中国现代社会而言,作为一个类属的“红色文化”在视觉呈现上有其特殊性和扩张力。而符号从人类感知的角度也被赋予了新的角色和意义。文章从符号学原理的视角,以红色文化视觉元素与符号学的关系作为切入点,探索红色文化视觉元素在视觉呈现中的多元性。在中国特色社会主义的新时代语境下,基于符号学原理的红色文化视觉元素内容体系的建构,可以实现视觉设计的精神重建以及体验者的情感共鸣。这是对红色文化的创新性继承和适应性发展。For modern Chinese society,as a category of"red culture"in visual presentation has its particularity and expansion.And symbols from the Angle of human perception has also been given a new role and significance,the paper from the perspective of principle of semiotics in red culture visual element and the relationship between semiotics as the breakthrough point,to explore the red culture visual elements in the visual presentation of diversity.In the context of a new era of socialism with Chinese characteristics,the construction of a red culture visual element content system based on the principle of semiotics can realize the mental reconstruction of visual design,experience the emotional resonance.This is a creative inheritance and adaptability of red culture development.

关 键 词：符号学原理 红色文化视觉元素 视觉呈现 内容体系 

分 类 号：G05[文化科学]