供给侧改革背景下我国体育产业品牌发展的研究  

Research on the Brand Development of China'Sports Industry under the Background of Supply-side Reform

作　　者：李娟[1] 李牧遥 LI Juan;LI Muyao(College of Physical Education,Shenyang University,Shenyang,Liaoning Province,110000 China)

机构地区：[1]沈阳大学体育学院,辽宁沈阳110000

出　　处：《当代体育科技》2021年第21期163-165,共3页Contemporary Sports Technology

摘　　要：随着我国社会经济的不断发展,体育产业已经成为促进我国经济高速发展的主要生产力,体育产业品牌的树立和发展也将成为提高我国社会生产力的不竭动力。“供给侧改革”融入体育产业品牌的实质是从供给侧出发,通过改革和创新有效解决体育产业品牌的结构性问题。该文运用文献资料法、逻辑分析法等研究方法对供给侧改革背景下我国体育产业品牌发展进行深入的分析与研究。研究发现,目前我国体育产业品牌发展存在定位不明确、创新性不强及竞争规范性和生产标准性较低等问题。据此,提出建议:明确我国体育产业品牌定位、提升我国体育产业品牌的创新性及提高我国体育产业品牌的竞争规范性。With the continuous development of my country's social economy,the sports industry has become the main productivity that promotes the rapid development of my country's economy,and the establishment and development of the sports industry brand will also become an inexhaustible driving force for improving my country's social productivity.The essence of"supply-side reform"into the sports industry brand is to start from the supply direction and effectively solve the structural problems of the sports industry brand through reform and innovation.Using literature method,logical analysis method and other research methods to conduct in-depth analysis and research on the development of my country's sports industry brand under the background of supply-side reform.It is found that the current brand development of my country's sports industry has problems such as unclear positioning,weak innovation,and low competition and production standards.Based on this,suggestions are made:clarify the brand positioning of my country's sports industry,enhance the innovation of China's sports industry brand,and improve the competitiveness of my country's sports industry brand.

关 键 词：供给侧改革 体育产业 体育产业品牌 研究 

分 类 号：G805[文化科学—运动人体科学]