高档白酒共享快递包装设计  

Packaging Design of Commonly Shared Express Delivery for High-Scale Liquors

作　　者：张浩[1] 柯胜海[1] 贺林龙[1] ZHANG Hao;KE Sheng-hai;HE Lin-long(Hunan University of Technology,Zhuzhou 412008,China)

机构地区：[1]湖南工业大学,湖南株洲412008

出　　处：《包装工程》2021年第17期210-217,共8页Packaging Engineering

基　　金：国家社科基金艺术学项目(20BG114);湖南省教育厅科学研究重点项目(18A256);湖南省“十三五”教育规划重点课题(ND207177)。

摘　　要：目的针对高档白酒快递包装在运输、配送、使用、回收等诸环节出现的产品破损及包装资源浪费等问题,结合共享包装的概念与特点,提出一款标准化、可折叠,并具有防伪、防盗功能的高档白酒共享快递包装创新设计方案。方法通过市场调研深入分析高档白酒快递包装的现状,明确共享理念,并将其融入高档白酒快递包装中,从共享包装造型、结构设计、包装选材、显窃启功能、租赁和回收系统等方面探讨高档白酒共享快递包装设计策略,并进行创新设计实践。结果方案采用环保材料以及标准化、易折叠的箱体结构设计,提高包装可循环使用频次,降低包装单次周转成本;在功能设计上,以内置气囊替代传统缓冲物,有效解决了内置产品的适配问题,在一定程度上提高了包装缓冲强度;显窃启辅助功能提高了包装的安全防护系数,极大地降低了包裹的失窃概率,使高档白酒快递包装能够做到绿色、安全的共享循环运输。结论设计方案中的可循环高档白酒共享快递包装在满足快递包装基本功能的同时有效地解决了现有快递包装的资源浪费、安全性及适配性差等问题,为共享包装的创新发展提供良好的借鉴形式。As for the problems of product damage and waste of packaging resources in shipping,distribution,use and recycling of high-scale liquor express package,combined with the concept and characteristics of shared packaging,this paper proposes a standardized,collapsible,anti-counterfeiting and tampering proof innovative design alternative of express package for high-scale liquor.An in-depth analysis of the current situation of express packaging for high-scale liquor was made through market investigation,to define the concept of sharing and incorporate it into the express package of high-scale liquor.The following were discussed and carried out,such as the shared express packaging design strategy for high-scale liquor,innovative design practices from shared packaging modeling,structural design,material selection,tamper-evident closure,lease and recycling system,etc.Environmentally friendly materials and standardization were used,as well as collapsible box structure design,thus the logistics cost was reduced,and the packaging recycling utilization rate was improved.In the functional design,built-in airbag was used to replace the traditional cushioning packaging.It effectively solved the adaptation problem of built-in products and improved the packaging cushioning strength to a certain extent.The tamper-evident auxiliary functions allowed improving the packaging safety protection cofficient,greatly reducing the probability of package theft,and enabling high-grade liquor express package to be green and safe for shared circular transportation.The recyclable shared express packaging for high-scale liquor in the design alternative not only meets the basic functions of express packages,but also effectively solves safety problems,waste of resources,and poor adaptability of existing express packaging,thus providing a better form for the innovative development of shared packaging.

关 键 词：共享包装 快递包装 高档白酒 包装设计 回收系统 

分 类 号：TB482[一般工业技术—包装工程] TB472