石家庄市长安区肯德基配送中心的选址及分析  

Location and Analysis of KFC Distribution Center in Chang'an District of Shijiazhuang City

作　　者：刘梦珂 于雪涛 LIU Meng-ke;YU Xue-tao(School of Traffic and Transportation, Shijiazhuang Tiedao University, Shijiazhuang, Hebei 050043, China;State Key Laboratory of Mechanical Behavior and System Safety of Traffic Engineering Structures, Shijiazhuang Tiedao University, Shijiazhuang, Hebei 050043, China;Key Laboratory of Traffic Safety and Control of Hebei Province, Shijiazhuang, Hebei 050043, China;Innovation Center for Wind Engineering and Wind Energy Technology of Hebei Province, Shijiazhuang, Hebei 050043, China)

机构地区：[1]石家庄铁道大学交通运输学院,石家庄050043 [2]石家庄铁道大学省部共建交通工程结构力学行为与系统安全国家重点实验室,石家庄050043 [3]河北省交通安全与控制重点实验室,石家庄050043 [4]河北省风工程和风能利用工程技术创新中心,石家庄050043

出　　处：《杨凌职业技术学院学报》2021年第3期17-21,共5页Journal of Yangling Vocational & Technical College

基　　金：河北省自然科学基金(D2016210008)。

摘　　要：肯德基在中国的三十年的发展中,已经成为规模最大、发展最快的连锁企业,同时激烈的发展竞争,也使其亟需拥有最合理的配送中心来提高整体经济效益。本文以石家庄市长安区为研究区,采用定性和定量结合的方法,研究了该地区肯德基配送中心的选址。首先针对石家庄市长安区的肯德基门店实际销售情况,依据选址的合理性和效益性,展开市场调研,确定拟选择的备选点,然后采用重心法选址模型,精选第三备选点,选用层次分析法对该模型结果进行评价分析,得出选址过程中的初选点。最后,采用整数规划模型进行最终选址,采用Lingo软件进行整数规划的求解,确定最佳选址地点为北二环与东二环交叉口处。该选址结果,对长安区肯德基配送中心的选址具有重要的现实意义,也对其他配送中心的选址提供了借鉴。In the 30 years of development in China,KFC has become the largest and fastest-growing chain enterprises.At the same time,fierce competition for development has made it imperative to have the most reasonable distribution center to improve overall economic efficiency.This paper takes the Chang'an District of Shijiazhuang City as the research area,and uses the qualitative and quantitative methods to study the location of the KFC distribution center in the region.Firstly,according to the actual sales situation of the KFC store in Chang'an District of Shijiazhuang City,based on the rationality and efficiency of the site selection,we conduct market research,determine the candidate points to be selected,and then use the center of gravity method to select the third candidate point.The analytic hierarchy process is used to evaluate and analyze the results of the model,and the primary selection point in the site selection process is obtained.Finally,the integer programming model is used for the final location selection.The Lingo software is used to solve the integer programming,and the best location is determined at the intersection of the North Second Ring Road and the East Second Ring Road.The location selection results have important practical significance for the location of the KFC distribution center in Chang'an District,and also provide reference for the location of other distribution centers.

关 键 词：肯德基 配送中心选址 重心法 整数规划法 LINGO 

分 类 号：F259.27[经济管理—国民经济] F224