绿色金融“漂绿”现象的成因与防范:来自日本的经验启示  

The Cause and Prevention of "Greenwashing"Phenomenon of Green Finance:The Experience from Japan

作　　者：张岳 周应恒 ZHANG Yue;ZHOU Yingheng(College of Economics and Management,Nanjing Agricultural University,Nanjing,Jiangsu,210095,China;College of Economics,Jiangxi University of Finance and Economics,Nanchang,Jiangxi,330013,China)

机构地区：[1]南京农业大学经济管理学院,江苏南京210095 [2]江西财经大学经济学院,江西南昌330013

出　　处：《现代日本经济》2021年第5期79-94,共16页Contemporary Economy OF Japan

基　　金：国家自然科学基金重点项目“新时期农业发展的国家政策支持体系研究”(71333008);国家自然科学基金面上项目“近地面臭氧污染下的粮食安全研究”(71673137)。

摘　　要：发展绿色金融是当前我国推进生态文明建设、构筑绿色低碳循环发展新模式的必然要求。在绿色金融业务规模不断扩大、业务种类不断丰富的背景下,“漂绿”现象逐渐成为绿色金融稳定发展的巨大阻碍。政府为引导绿色发展而对绿色金融业务设置的激励政策是融资方进行“漂绿”的直接动因;信息不对称则为“漂绿”打开了缺口;绿色发展意识的缺失放大“漂绿”风险。日本是较早探索绿色金融的国家之一。针对绿色金融发展过程中的“漂绿”现象,日本在强化信息披露、降低主体间信息摩擦的同时,通过技术创新与业务创新降低“漂绿”风险,同时长期以来日本政府对国民绿色发展意识的培育事实上也促使经济主体形成自我约束。这进一步启示我国未来应紧紧围绕弱化信息不对称、促进金融科技创新与业务改良、培育国民绿色发展意识3个方面推动绿色金融事业规范发展,从而真正发挥绿色金融对绿色发展的赋能作用。Currently,developing green finance is the necessity of promoting the construction of ecological civilization and building a new model of green,low-carbon and circular development in China.Against the background of constantly expanding the business of green finance and continuously enriching business categories,the phenomenon of"greenwashing"gradually becomes a huge barrier to the steady development of green finance.The incentive policies on green finance formulated by the government to guide green development are a direct motivation for the"greenwashing"of financing parties;information asymmetry makes a breach for"greenwashing";lack of awareness of green development increases the risk of"greenwashing".Japan is one of the early countries to explore green finance.In view of the phenomenon of"greenwashing"in the development of green finance,Japan not only strengthens information disclosure and reduces information friction between subjects,but also reduces the risk of"greenwashing"through technology and business innovation.Meanwhile,the Japanese government has long been cultivating their people's awareness of green development,which actually helps economic entities to form self-discipline.We can further draw inspiration from the practice of Japan to promote the standardized development of green finance by closely focusing on weakening information asymmetry,facilitating fintech innovation and business improvement,and cultivating people's awareness of green development,so as to truly give play to the role of green finance in driving green development in the future.

关 键 词：绿色金融 “漂绿”现象 日本 防范经验 绿色发展 

分 类 号：F833.313.9[经济管理—金融学]