TVseer:A visual analytics system for television ratings  

作　　者：Xiaoyan Kui Huihao Lv Zhengliang Tang Haowen Zhou Wang Yang Jinqiu Li Jialin Guo Jiazhi Xia 

机构地区：[1]School of Computer Science and Engineering,Central South University,China [2]School of Business,Central South University,China

出　　处：《Visual Informatics》2020年第3期1-11,共11页可视信息学（英文）

基　　金：the Natural Science Foundation of Hunan Province,China(Grant Nos.2019JJ40406,2015JJ4077);the National Natural Science Foundation of China(Nos.61872389,61502540).

摘　　要：The television ratings provide an effective way to analyze the popularity of TV programs and audiences’watching habits.Most previous studies have analyzed the ratings from a single perspective.Few efforts have integrated analysis from different perspectives and explored the reasons for changes in ratings.In this paper,we design a visual analysis system called TVseer to analyze audience ratings from three perspectives:TV channels,TV programs,and audiences.The system can help users explore the factors that affect ratings,and assist them in decisions about program productions and schedules.There are six linked views in TVseer:the channel ratings view and program ratings view show ratings change information from the perspective of TV channels and programs respectively;the overlapping program competition view and the same-type program competition view indicate the competitive relationships among programs;the audience transfer view shows how audiences are moving among different channels;the audience group view displays audience groups based on their watching behavior.Besides,we also construct case studies and expert interviews to prove our system is useful and effective.

关 键 词：Visualization in television Ratings analysis Time series data Visual analytics 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]