中医药图书馆开展文化创意开发的模式与机制探讨  

Discussion on the Mode and Mechanism of Development of Cultural and Creative Products in TCM Libraries

作　　者：王琳[1] 常久 张晓皙 孙宏[1] 张晶[1] 吴长青 潘艳丽[1] 李海燕[1] WANG Lin;CHANG Jiu;ZHANG Xiao-xi;SUN Hong;ZHANG Jing;WU Chang-qing;PAN Yan-li;LI Hai-yan(Institute of Information on Traditional Chinese Medicine,China Academy of Chinese Medical Sciences,Beijing 100700,China;Center for Drug Evaluation,National Medical Products Administration,Beijing 100022,China)

机构地区：[1]中国中医科学院中医药信息研究所,北京100700 [2]国家药品监督管理局药品审评中心,北京100022

出　　处：《中国中医药图书情报杂志》2021年第5期1-5,共5页Chinese Journal of Library and Information Science for Traditional Chinese Medicine

基　　金：中国中医科学院基本科研业务费自主选题(ZZ140303)。

摘　　要：文章阐述了中医药图书馆从事文化创意开发工作的必要性,全面分析了目前中医药文化创意开发模式、账务处理模式、人才激励模式及知识产权保护等方面面临的困境及原因,提出应多部门联合出台中医药领域文化创意开发指导意见,建立中医药行业文化创意联盟,利用知识产权授权与社会力量深度合作,加强知识产权保护等解决策略,以期为中医药文化创意的行业发展及主管部门顶层设计提供参考,助力中医药文化创意事业步入加速发展期。This article expounded the necessity of TCM libraries to engage in the development of cultural creativity,comprehensively analyzed the difficulties and causes in the development mode,accounting management mode,talent incentive mode and intellectual property(IP)protection of TCM cultural and creative development,and put forward some solutions,such as multi-sector joint introduction of cultural and creative development guidance in the field of TCM,the establishment of cultural and creative alliance in TCM industry,the use of IP authorization and deep cooperation with social forces,and the strengthening of intellectual property protection,in order to provide ideas for the development of TCM cultural and creative industry and the top-level design of the competent department,and help TCM cultural and creative industry enter an accelerating development period.

关 键 词：文化创意开发 中医药 图书馆 体制机制 

分 类 号：R2-03[医药卫生—中医学] G124[文化科学]