主题出版的内容与作者  

The Contents and Authors of Theme Publishing

作　　者：王为松[1] 韩建民 WANG Weisong;HAN Jianmin(Shanghai People's Publishing House;Institute of Convergence Media and Thematic Publishing,Hangzhou Dianzi University)

机构地区：[1]上海人民出版社 [2]杭州电子科技大学融媒体与主题出版研究院

出　　处：《出版与印刷》2021年第4期40-48,共9页Publishing & Printing

摘　　要：文章为就"主题出版的内容与作者"进行的深度对谈。两位对谈人结合各自的工作实践和学术背景,结合典型案例,从主题出版内容的分类与策划,作者资源的开发与维护,以及主题出版的大众化阅读、数字化和融合出版等方面展开了深入讨论和剖析,达成如下共识:主题出版的内容既与党和国家的方针政策紧密联系,又根植于学科学术领域的长期布局;应抓住重大时间节点,突出其内容特色;以专业学术打造出版品牌;打造主题出版作者群需要出版社的引领,要注重挖掘和培养年轻作者。This article is an in-depth discussion on the contents and authors of theme publishing.Based on the two discussants'own working practice and academic backgrounds,they had an in-depth discussion on the classification,planning,author resource development,author relationship maintenance,popular reading,digital publishing,and integrated publishing of theme publishing,and reached the following consensus:The contents of theme publishing are not only closely connected with the policies of the Party and the State but also rooted in the long-term layout of the research fields.The major moments should be emphasized to distinguish the content features.The publishing brand is built with professionalism and academic nature.Publishing houses should pay attention to the discovering,developing and guiding for young authors to cultivate the authors of theme publishing.

关 键 词：主题出版 学术出版 融合出版 选题策划 内容开发 作者资源 

分 类 号：G232[文化科学]