孔子学院的网站内容设计与其海外形象研究  

Research on the Influence of the Website Design of Confucius Institutes on Their Overseas Images

作　　者：雷晓棠 LEI Xiaotang

机构地区：[1]四川大学文学与新闻学院,四川成都610207 [2]西南石油大学外国语学院,四川成都610500

出　　处：《科教文汇》2021年第26期39-44,共6页Journal of Science and Education

基　　金：西南石油大学国际油气资源区语言文化研究中心项目(YQWH2018007)。

摘　　要：该文以《孔子学院研究年度报告2017》为基础,选取澳大利亚昆士兰科技大学孔子学院、巴巴多斯西印度大学孔子学院、白俄罗斯国立技术大学科技孔子学院、保加利亚索菲亚孔子学院等20所孔子学院为研究对象,分析其网站内容设计的情况。结果发现,孔子学院的网站内容设计对孔子学院的海外形象有直接影响。要解决孔子学院的负面形象传播问题,必须重视孔子学院网站的内容设计。According to the"Confucius Institute Annual Development Report 2017",the websites of 20 Confucius Institutes in the world are analyzed,which include Confucius Institute at Queensland University of Technology in Australia,Confucius Institute at the University of the West Indies,Cave Hill Campus in Barbados,Science and Technology Confucius Institute at Belarusian National Technical University in Belarus,Confucius Institute in Sofia in Bulgaria,and so son.It turns out that the designs of their websites,especially the contents of the websites,influence greatly and directly on the images of Confucius Institutes.It’s quite essential to present the good and positive images of every Confucius Institute through their carefully-designed websites.

关 键 词：孔子学院 网站内容 海外形象 

分 类 号：G115[文化科学]