北京乡村民宿旅游发展路径分析  

Development Path of Country Homestay Tourism in Beijing

作　　者：任柯燃 何忠伟 Ren Keran;He Zhongwei(Economics and Management School,Beijing University of Agriculture,Research Base of Beijing New Rural Construction,Beijing,102206)

机构地区：[1]北京农学院经济管理学院/北京新农村建设研究基地,北京102206

出　　处：《农业展望》2021年第6期103-107,共5页Agricultural Outlook

基　　金：北京市属高等学校高层次人才引进与培养计划项目(CIT&TCD20170310)。

摘　　要：北京作为中国的首都,是政治、经济、文化中心,拥有丰富的历史资源,同时客流量市场较为庞大,交通十分便利,是发展旅游产业的最佳城市之一。北京乡村依托丰富的山水生态景观资源,把乡村生态优势转化为发展优势,大力开发乡村民宿旅游,推动乡村旅游休闲产业发展。通过对北京乡村民宿旅游发展背景的分析发现,北京乡村民宿具有旅游资源丰富的优势,具备良好的乡村民宿旅游发展基础,并在此基础上总结了乡村民宿旅游的主要类型,指出乡村民宿在稳步发展的同时存在服务质量堪忧、缺乏实地考量以及品牌建设薄弱等问题。最后,提出了促进北京乡村民宿旅游更好更快发展的建议,即完善民宿管理制度,提高村民经营水平,与环境融为一体,以及深挖文化资源、走品牌化建设道路等。As the capital of China,Beijing is the political,economic,and cultural center with rich historical resources.At the same time,Beijing has a relatively large visitors market and convenient transportation,it is one of the best cities for the development of tourism industry.Relying on abundant resources of mountain and water ecological landscape,Beijing rural areas have transformed rural ecological advantages into development advantages,vigorously developed rural homestay tourism and promoted the development of rural tourism and leisure industry.Through analyzing the background of rural homestay tourism development in Beijing,it was found that Beijing rural homestay tourism has the advantage of rich tourism resources and has a good foundation for the development of country homestay tourism.On this basis,the main types of rural homestay tourism were summarized and some problems existing in the steady development of country homestay tourism were pointed out such as poor service quality,lack of on-site considerations,and weak brand building and so on.Finally,some suggestions to promote the better and faster development of rural homestay tourism in Beijing were put forward,that is,improving the management system of homestay,improving the management level of villagers,integrating with the environment,deeply exploring cultural resources,and taking the road of brand building and so on.

关 键 词：民宿旅游 生态优势 民俗文化 产业融合 发展路径 北京 

分 类 号：F327[经济管理—产业经济] F592.7F719.2