景德镇瓷茶两业老字号品牌发展历史述评  

Historical Review of Porcelain and Tea Time-honored Brands Development in Jingdezhen

作　　者：许亮 XU Liang(Jingdezhen Ceramic University,Jingdezhen 333403,Jiangxi,China)

机构地区：[1]景德镇陶瓷大学,江西景德镇333403

出　　处：《中国陶瓷工业》2021年第4期46-51,共6页China Ceramic Industry

基　　金：国家社科基金重大委托项目(20@ZH036);江西省社科基金地区项目(20DQ22)。

摘　　要：景德镇素有"瓷之源,茶之乡"之称,作为我国首批历史文化名城,这里曾因历史上商贸发达拥有过众多老字号品牌。但是,当下的景德镇老字号品牌却极其匮乏,目前尚无一家中华老字号,省级老字号也只有八家且大多经营状况令人担忧。本文在对瓷茶两业发展历史的梳理基础上阐述了瓷茶老字号的兴衰历程,并对当下老字号品牌的振兴提出了具体举措。Listed as the one of the first historical and cultural cities,Jingdezhen is known as the source of porcelain and the hometown of tea,where once existed many time-honored brands because of its prosperous trade.However,there are a few timehonored brands in the city left,no to mention state level brand shop.Currently,there are only eight provincial time-honored ones running in poor state.Based on the analysis of the historical development of the porcelain and tea industry,this essay expounds the prosperity and decline of these time-honored brands in the industry and puts forward some concrete measures to revitalize these brands.

关 键 词：景德镇 老字号 瓷茶两业 

分 类 号：TQ174.74[化学工程—陶瓷工业]