数据新闻模式下报网融合的发展困境与策略探析——以《泰晤士报》为例  

Analysis of the Development Dilemma and Strategy of Newspaper and Internet Integration in Data Journalism Mode—Take The Times as an Example

作　　者：韩伟伟[1] Han Weiwei(College of Humanities and Arts,Yunnan Technology and Business University,Kunming 651701,China)

机构地区：[1]云南工商学院人文艺术学院,云南昆明651701

出　　处：《洛阳师范学院学报》2021年第9期94-97,共4页Journal of Luoyang Normal University

摘　　要：数据新闻作为新的媒体生产方式,运用数据驱动传统媒体运行模式及体系的深刻变革,为传媒行业注入新的活力,更为传统报业带来巨大挑战。以《泰晤士报》为代表的英国报业媒体以敏锐的市场洞察力,率先开启数字化媒体改革,采用数据传播技术,快速实现数据新闻产业化,成功走出一条报网融合的道路。对其成功经验进行分析,不难发现我国报网融合发展过程中存在数据新闻传播意识弱、缺乏数字化传媒管理战略、专业人才匮乏和报网融合机制落后等问题。因此,应从强化数据新闻新理念、加强专业人才培养和团队建设、优化数据新闻传媒战略管理等方面解决与优化现存问题,以此推进我国报网融合的纵深发展。As a new media production method,data journalism uses data to drive profound changes in traditional media operation modes and systems,endowing new vitality to the media industry and bringing great challenges to the traditional newspaper industry.With keen insight in market,the British newspaper media represented by The Times took the lead in the reform of digital media,adopted data communication technology,rapidly realized the industrialization of data news,and successfully developed a mode of newspaper network integration.A comparative analysis of its successful experience is helpful for finding problems in the development of newspaper network integration in China.In China,the newspaper media industry is inadequate in consciousness of data news communication,poor in digital media management strategy and professional talents,and insufficient in newspaper network integration mechanism.Therefore,measures should be taken to enhance data news consciousness,strengthen the professional talent cultivation and team building,and optimize the strategic management of data news media,so as to promote the in-depth development of newspaper network integration in China.

关 键 词：数据新闻 《泰晤士报》 报网融合 困境 策略 

分 类 号：G210.7[文化科学—新闻学]