风险感知、农业社会化服务与稻农生物农药技术采纳行为  

Risk Perception,Specialized Agricultural Services and Rice Farmers’Adoption Behavior of Biological Pesticide Technology

作　　者：杜三峡 罗小锋[1,2,3] 黄炎忠 唐林 余威震 DU San-xia;LUO Xiao-feng;HUANG Yan-zhong;TANG Lin;YU Wei-zhen(College of Economics&Management,Huazhong Agricultural University,Wuhan 430070,China;Hubei Rural Development Research Center,Wuhan 430070,China;Rural Sustainable Development Research Center of Huazhong Agricultural University,Wuhan 430070,China;College of Economics and Management,China Three Gorges University,Yichang 443002,China)

机构地区：[1]华中农业大学经济管理学院,湖北武汉430070 [2]湖北农村发展研究中心,湖北武汉430070 [3]华中农业大学农村可持续发展研究中心,湖北武汉430070 [4]三峡大学经济管理学院,湖北宜昌443002

出　　处：《长江流域资源与环境》2021年第7期1768-1779,共12页Resources and Environment in the Yangtze Basin

基　　金：国家社会科学基金重点项目(20AZD091);国家自然科学基金面上项目(72073048);农业农村部软科学项目(202007)。

摘　　要：在农业社会化服务体系不断完善的背景下,利用鄂、赣两省704户稻农的调查数据,采用二元Logit模型实证分析了风险感知和农业社会化服务对稻农生物农药技术采纳行为的影响。结果表明:(1)农户对生物农药技术的采用率较低,仍有55.54%的稻农未采用生物农药;(2)风险感知对稻农生物农药技术采纳行为存在显著影响,技术风险感知和市场风险感知越强的稻农,采用生物农药技术的可能性越小;(3)农业社会化服务对稻农生物农药技术采纳行为具有显著的正向作用,且能有效缓解风险感知对稻农生物农药技术采纳行为的抑制作用;(4)相较于规模户,农业社会化服务更能有效缓解市场风险感知对小农户采用生物农药技术的抑制作用,但对其技术风险感知的缓解作用则不明显。因此,在加大技术宣传和田间地头指导,完善农资市场和农产品市场体系,增加生物农药补贴力度以降低农户技术与市场风险感知的同时,有必要通过拓展农业社会化服务的服务内容和服务对象,优化小农户的农产品市场环境,以此促进生物农药技术的推广和应用。Under the background of the continuous improvement of the specialized agricultural service system,using the survey data of 704 rice farmers in Hubei and Jiangxi provinces,the binary Logit model is used to empirically analyze the impact of rice farmers’risk perception and specialized agricultural services on their adoption behavior of biological pesticide technology.The results show that:(1)the adoption rate of biological pesticide technology by farmers is low,and 55.54%of rice farmers still do not use biological pesticide.(2)Risk perception has a significant impact on rice farmers’adoption of biological pesticide technology.Specifically,rice farmers with higher technology and market risk perceptions are less likely to adopt technology.(3)Specialized agricultural services have a significant positive effect on rice farmers’adoption of biological pesticide technology,and can alleviate the inhibition effect of risk perception on the rice farmers’adoption of biological pesticide technology.(4)Compared with large-scale households,agricultural socialization services are more effective in alleviating the inhibitory effect of market risk perception on the adoption of biological pesticide technology by small farmers,but the mitigation effect of their technical risk perception is not obvious.Therefore,while increasing technical publicity and field guidance,improving the agricultural materials market and agricultural product market system,and increasing the intensity of biological pesticide subsidies to reduce farmers’technology and market risk perceptions,it is necessary to promote the promotion and application of biological pesticide technology by expanding the service content and service objects of specialized agricultural services and optimizing the agricultural market environment of small farmers.

关 键 词：稻农 风险感知 农业社会化服务 生物农药 

分 类 号：F323.3[经济管理—产业经济]