烟草品牌培育的现状及对策研究  

Research on the Current Situation and Countermeasures of Tobacco Brand Cultivation

作　　者：梁子敬[1] 贺帅[1] 李洋[1] 王迪 李杰[1] LIANG Zi-jing;HE Shuai;LI Yang;WANG Di;LI Jie(Shandong Weifang Tobacco Co.,Ltd.,Weifang 261000,China)

机构地区：[1]山东潍坊烟草有限公司,山东潍坊261000

出　　处：《品牌与标准化》2021年第5期14-15,共2页

摘　　要：我国在烟草品牌培育的过程中经常会出现品牌规格过多、主导地位不明显、宣传方式落后等问题。基于此,本文研究烟草品牌培育现状,并提出相应对策,旨在为增强品牌培育效果提供保障。There are many problems in the process of tobacco brand cultivation,such as too many brand specifications,not obvious dominant position,backward propaganda methods and so on. Based on this,this paper studies the current situation of tobacco brand cultivation,and puts forward some countermeasures,in order to provide guarantee for enhancing the effect of brand cultivation.

关 键 词：品牌培育 现状 对策 

分 类 号：F426.8[经济管理—产业经济] F273.2