海南民俗特色旅游资源品牌开发与保护  

Development and Protection of Folk Custom Tourism Resources Brand in Hainan

作　　者：陆莹 LU Ying(Hainan Tropical Ocean University,Sanya 572022,China)

机构地区：[1]海南热带海洋学院,海南三亚572022

出　　处：《品牌与标准化》2021年第5期16-17,共2页

摘　　要：越来越多的游客对民俗旅游产生浓厚兴趣,而民俗旅游已成为海南最热门的旅游方式。本文以海南民俗特色为基准点,研究当地旅游资源的价值,并遵循适度开发原则,打造属于海南省当地民俗特色旅游品牌。More and more tourists are interested in folklore tourism,and folklore tourism has become the most popular way to travel in Hainan. Starting from the characteristics of Hainan’s folk customs,this article studies the value of tourism resources,starting from the principles of development,it creates a tourism brand that belongs to the local folk customs of Hainan Province.

关 键 词：民俗文化 特色旅游 品牌开发 资源保护 

分 类 号：F592.7[经济管理—旅游管理]