乌镇景区信息化服务体系的满意度研究  

RESEARCH ON THE SATISFACTION OF WUZHEN SCENIC SPOT INFORMATION SERVICE SYSTEM

作　　者：许明 XU Ming(Changzhou Technical Institute of Tourism&Commerce,Changzhou 213001,Jiangsu,China;College of Geography and Tourism,Anhui Normal University,Wuhu 241003,Anhui,China)

机构地区：[1]常州旅游商贸高等职业技术学校,江苏常州213001 [2]安徽师范大学地理与旅游学院,安徽芜湖241003

出　　处：《云南地理环境研究》2021年第3期36-42,共7页Yunnan Geographic Environment Research

摘　　要：基于SPSS等软件技术,以世纪互联网大会的永久地址乌镇景区为案例地,基于游客视角构建的乌镇景区信息化服务体系,主要包括信息化服务基础设施、景区交通服务、景区信息服务、安全救援服务和营销及公益服务。结合IPA分析指标满意度与重要性的差异性,针对部分指标满意度与重要性的差值提出了提升游客安全质量感知、推进基础设施建设、完善景区信息服务质量、优化景区特色服务等改进措施。Based on SPSS and other software technologies,taking Wuzhen scenic spot,the permanent address of century Internet Conference,as a case.The information service system of Wuzhen scenic spot is constructed from the perspective of tourists,which mainly includes information service infrastructure,traffic service,information service,safety rescue service,marketing and public welfare service.Combined with the IPA analysis of the difference between the satisfaction and importance of some indicators,this paper puts forward some improvement measures,such as improving tourists’perception of safety quality,promoting infrastructure construction,improving the information service quality of scenic spots,and optimizing the characteristic service of scenic spots.

关 键 词：乌镇景区 信息化服务体系 满意度 

分 类 号：F592.7[经济管理—旅游管理]