“铅字效应”的出版学意蕴  

The Publishing Implication of “Type Effect”

作　　者：郭庆华[1] GUO Qing-hua(Editorial Department of Journal of Shanxi University,Shanxi University,Taiyuan 030006,China)

机构地区：[1]《山西大学学报》编辑部,山西太原030006

出　　处：《山西大学学报（哲学社会科学版）》2021年第5期64-70,共7页Journal of Shanxi University(Philosophy and Social Science Edition)

摘　　要：铅字效应是一种视觉心理现象,它指人在与出版产品共处的特定场景中,可能会因视觉受到出版产品个别版式或整体样式的刺激而产生瞬时的愉悦感,并导致对出版产品的肯定性评价。铅字效应中隐藏了人对出版的敬畏或敬重之情,其"心动"背后,是与出版的某种深层情感联系。从语词理据和事实理据出发,追溯到铅字效应源起于早期的铅字崇拜,是对出版"神圣"的记忆浮现。从铅字崇拜到铅字效应,意味着"遗忘"与技术一起带来了大众对出版感知的衰变。铅字效应在反映出版进步的同时也暗示了出版危机,可被视为出版转型的心理症候,其对新出版的启示价值不容忽视。Type effect is a kind of visual psychological phenomenon.It means that in a specific scene where people coexist with publishing products, they may have instantaneous sense of pleasure due to the visual stimulation of individual layout or overall style of publishing products, thus leading to positive evaluation of publishing products.Hidden in the type effect is people’s awe or respect for publication.Behind the "instantaneous pleasure" is their deep emotional connection with publication.Based on word motivation and factual motivation, it follows that the type effect originated from the early type worship, which is the replay of the memory of "sacred" historical of publishing.The shift from type worship to type effect signifies the decline of public perception of publishing brought about by "forgetting" and technology.The type effect not only reflects the progress of publishing, but also implies the publishing crisis.It can be regarded as the psychological symptom of publishing transformation, and its enlightenment value to new publishing can not be ignored.

关 键 词：视觉心理现象 铅字效应 铅字崇拜 出版 新出版 

分 类 号：G230[文化科学]