基于微博数据分析的大连旅游形象感知研究  

Study on Tourism Image Perception of Dalian based on Microblog Data Analysis

作　　者：柯丽红 佟静[1] KE Li-hong;TONG Jing(Liaoning Normal University,Dalian 116081,China)

机构地区：[1]辽宁师范大学历史文化旅游学院,辽宁大连116081

出　　处：《黑龙江生态工程职业学院学报》2021年第5期41-44,共4页Journal of Heilongjiang Vocational Institute of Ecological Engineering

摘　　要：运用内容分析法和ROST CM6文本分析软件,对收集到的1801条的微博评论数据进行分词、词频统计分析、情感计算、语义分析。研究发现,游客对大连旅游形象感知集中在代表性景区景点、美食、游客情感等三方面,总体来说游客对大连公园、大连大海、大连海鲜感知较高。在游览大连的过程中,游客情感以积极正面为主,但也存在少数负面感知,究其原因主要表现在“被骗”上。针对上述情况,提出加大大连特色旅游产品线上宣传力度、提高景区管理和监管以及加强行业自律、提升导游职业素质三点建议,对提升大连旅游形象具有一定现实意义。Using content analysis and ROST CM6 text analysis software,collected the 1801 microblog comments data to analyze word segmentation,word frequency statistics,emotional calculation,semantic analysis,the study found that visitors to Dalian tourism image perception on representative scenic spots,from three aspects,such as food,tourist emotion in general tourists to Dalian,Dalian sea park,Dalian seafood perceive higher;In the process of visiting Dalian,tourists’emotions are mainly positive,but there are also a few negative feelings,the main reason is“being cheated”.In view of the above situation,put forward three suggestions to strengthen the online publicity of Dalian’s characteristic tourism products,improve the management and supervision of scenic spots,enhance industry self-discipline,and enhance the professional quality of tour guides,which has certain practical significance for improving the image of Dalian tourism.

关 键 词：旅游形象感知 微博 大连 内容分析法 

分 类 号：F590.7[经济管理—旅游管理]