基于地域化的文化旅游商品设计属性研究--以“老凤祥杯”上海旅游商品设计大赛为例  

Study on the Design Attributes of Cultural Tourism Commodities based on Regionalization,Take"Lao Fengxiang Cup"Shanghai Tourism Commodities Design Competition as an Example

作　　者：闫川[1] Yan Chuan(Taiyuan Normal University,Jinzhong 030619,China)

机构地区：[1]太原师范学院,山西晋中030619

出　　处：《艺术与设计（理论版）》2021年第9期98-100,共3页Art and Design

摘　　要：地域文化具有鲜明的地域特征,是地域之间相互区别的文化类型。即使在人类进入信息化时代的今天,也不可能消除地域文化对该地域成员在思维方式、价值取向和行为选择方面的深刻影响。文章以"老凤祥杯"上海旅游商品设计大赛为例,基于上海地域文化元素和文化旅游商品设计的属性,通过分析,得出当前上海文化旅游商品设计中存在的主要问题,为今后上海文化旅游商品开发提供新的策略和思路。Regional culture has distinct regional characteristics and is a cultural type that differs from each other among regions.Even in today's information age,it is impossible to eliminate the profound influence of regional culture on the way of thinking,value orientation and behavior choice of regional members.This paper takes"Lao Fengxiang Cup"Shanghai tourism commodity design competition as an example,based on the Shanghai regional cultural elements and cultural tourism commodity design attributes,through analysis,the main problems existing in the current Shanghai cultural tourism commodity design,for the future development of Shanghai cultural tourism commodity to provide new strategies and ideas.

关 键 词：地域文化 文化旅游商品 设计属性 旅游纪念品 

分 类 号：TB472[一般工业技术—工业设计] G05[文化科学]