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作 者:杨佳嘉[1] 林金柱 Yang Jiajia;Lin Jinzhu(Luzhou Vocational and Technical College,Luzhou 646000,Sichuan,China)
出 处:《农业技术与装备》2021年第8期97-98,100,共3页Agricultural Technology & Equipment
摘 要:在新时代发展中,借助互联网将乡村当地的农产品完成融合,实现农产品品牌化发展。文章以真龙柚为例,就其品牌化发展展开讨论,探析乡村振兴背景下真龙柚特色农产品的发展思路与对策,就乡村振兴与特色农产品在电商发展模式研究展开讨论。In the development of the new era,rural and local agricultural products are integrated with the help of the Internet to realize the brand development of agricultural products.Taking Zhenlong pomelo as an example,this paper discusses its brand development,probes into the development ideas and countermeasures of Zhenlong pomelo characteristic agricultural products under the background of rural revitalization,and discusses the rural revitalization and the research on the development mode of characteristic agricultural products in e-commerce.
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